Real estate CRM: an enquiry comes in and the matching listings are right in front of you.
A real estate CRM keeps an agency’s listings, buyer and tenant enquiries, viewing appointments and customer messages in one place. At Pirdir, when a new enquiry is entered, the listings that match its criteria are shown, so the agent knows who to call.
Who it’s for
Estate agencies working with several agents
Includes
CRM, WhatsApp CRM, appointments, quoting
Setup
3–5 weeks
Starting price
Setup from €2,900
From agents' phones to the agency's record
The same agency, the month before and the month after going live.
Enquiries
They arrive on agents' personal phones, and when an agent leaves the clients go too.
Enquiries come to the office line, are assigned to an agent and stay on the agency's record.
Enquiries stay in-houseMatching
Agents scan the spreadsheet from memory and new listings get missed.
When a new listing goes in, the open enquiries that fit it are listed too.
Matches in a minuteViewings
Times are agreed with owners by phone and cancellations come at the last minute.
Owners are notified of each viewing and both sides get a reminder the day before.
Late cancellations downOffers and commission
Offers stay in chat threads and commission is worked out on a calculator at month end.
The offer sits on the listing, and once accepted the commission is recorded per agent.
Commission in one listaverage time from a new enquiry to its first viewing at the example agency, once matching listings showed up the moment the enquiry was entered; it used to be 5 days.
10:00 · Viewing
Before the first viewing, Lena sees the family's enquiry and the four matching listings; her notes will go on the same record.
The path of an enquiry
As you scroll, the conversation moves on and the enquiry is added to the record.
A message comes in
The customer writes to the agency’s WhatsApp line, and an enquiry record is opened.
It’s linked to a record
The enquiry is linked to the customer record and to an agent.
The agent replies
A list of matching listings is sent from the same screen.
Viewing and follow-up
The viewing appointment and its outcome are added to the record.
Programs set up for estate agencies
The most requested modules in this industry. They all connect to the same core, and you start with the ones you need.
A Wednesday at an estate agency
Five moments from an agency with seven agents. Enquiries, viewings and offers on the same record.
09:10
An overnight enquiry finds matches
The Carter family messaged the office WhatsApp line last night: a 3-bed to let in Old Town, up to €1,500. It is assigned to Lena and 4 listings that fit show on the record.
10:00
The viewing route is ready
Lena has four viewings today: Old Town, Riverside, Harbour District and North Hill. The owners were told the viewing times last night.
12:40
The offer goes on the listing
Alex Moreau offers €231,000 on the Riverside flat listed at €238,000. Lena enters it on her phone and the owner receives an offer summary.
15:30
A viewing report for the owner
The North Hill villa is shown to Crest Group. The viewing note and the buyer's questions go to the owner as a short report; it is the listing's 6th viewing.
18:00
The manager sees the day
By evening, 4 viewings, 1 offer and 1 request for a second viewing are listed by agent. The Old Town second viewing is booked for Saturday 11:00 with a reminder to the family.
Slide to see the price
Setup is paid once and includes the core and 2 modules. Usage is billed monthly per user, with a minimum of 5 users. Prices are in euros and exclude VAT; we confirm the final price in writing after discovery.
Example setup: an agency with 7 agents
These amounts come from our price list. You can change users and modules to fit your agency in the pricing section.
Discovery
Listing fields, enquiry criteria and agent permissions are taken from your current spreadsheet and WhatsApp habits.
Setup
Listings and contacts are imported, the office WhatsApp line is connected and ready-made listing messages are written.
Trial
Two agents run every new enquiry through the system only, for one week.
Go-live
All agents move over, and the manager takes the weekly viewings and offers report from the system.
Estate agency · 7 agents, 1 manager, 1 assistant
Amounts in euros, excluding VAT. Property portal connections are reviewed separately during discovery; the final figure follows in writing.
Similar businesses
See how the same modules are set up in related industries.
Let’s get enquiries off the agents’ phones.
On the call we talk about how you handle listings and enquiries, and we set up the matching criteria for your area.
Real estate CRM: common questions
Ask anything not covered here on the call, and we’ll send the answer in writing too.
Does the real estate CRM post listings to property portals?
That depends on each portal’s terms for connections; portals that offer one are reviewed during discovery. The software’s main job is tracking listings, enquiries and customers.
How are enquiries matched with listings?
Criteria in the enquiry such as area, number of bedrooms, budget and property type are compared with your listings, and the ones that fit are listed on the enquiry’s record.
Can agents see each other’s customers?
You decide the permissions. Agents can see only their own customers, while the office manager sees them all.
Can owners see the status of their listing?
Yes, if the customer portal is added, they see the number of viewings and the feedback in their own portal.
How is the price worked out?
It’s made up of a one-off setup fee and a monthly usage fee per user. Setup starts at €2,900 and includes the core and two modules; each extra module is €650. Usage is €24 per user per month, with a minimum of 5 users. Prices are in euros and exclude VAT; the final price is confirmed in writing after discovery.
Let’s hear about your business in 20 minutes.
The call is free. By the end you’ll know which modules you need, how long setup will take and what it will cost.
On the call you’ll speak with Anıl and Hatice. They are also the ones who build your software.