B2B portal: let dealers order at night too.

A B2B portal is a web portal where dealers and business customers order online at their own prices and see their balances and order status. At Pirdir, the B2B portal uses the same data as stock, credit limits and accounting records.

Who it’s for

Manufacturers and wholesalers selling through dealers or to business customers

Where it runs

A web portal for dealers and an admin screen for you

Setup

4–6 weeks

Starting price

Setup from €2,900

Last updated: 27 October 2026 · By Anıl Kölmük

Today dealer orders come in by phone and get keyed in at the wrong price. In Pirdir, dealers order from their own portal.

B2B order · Ironside Build
Done

Dealer

Ironside Build, North

Price

List B, −18%

Stock

All lines in stock

Balance

Within limit

Approval

Sent to the warehouse
Ironside BuildDealer · 4 calls
PDF
Price_list_DEALER_latest.pdfemail attachment
Ironside Build

Have you got it in stock?

Balance? Ask accounts

ORDER FORMhandwritten

by phone

A dealer order

As you scroll, the basket fills and the order goes to the warehouse.

Dealers see their own prices

Dealer groups, discounts and promotions are set up, and each dealer sees only its own prices in the portal.

The basket fills up

The dealer searches for items, sees stock levels and adds them to the basket.

The order is approved

The credit limit is checked, the order lands in the warehouse and the dealer is notified.

A Wednesday at a building chemicals maker

The orders of one day at a building chemicals manufacturer selling to 140 dealers. The phone is mostly quiet.

07:30

Overnight orders are ready

9 dealers ordered after 23:00 last night, each at their own price and each checked against their limit. Ryan, the warehouse lead, opens the picking list.

9 overnight orders · €18,400

08:50

Norvik Build fills its basket

Ben sees only his −18% dealer price in the portal. He adds adhesive, waterproofing and primer; the 40 tubs of waterproofing, which are running low, are reserved for him.

#S-3381 · €2,880

08:52

The limit is checked by itself

Norvik Build's open balance goes from €9,200 to €12,080, inside its €20,000 limit. The order goes to the warehouse without anyone approving it.

Limit €12,080 / €20,000

11:30

A promotion shows at once

The sales manager sets an extra 10% off primer for group B dealers until the end of the month. From that moment it shows next to the price for 62 dealers.

Promo · group B · 31 Oct

16:00

The delivery note is in the portal

The warehouse picks Norvik Build's order and the delivery note appears in the portal. Ben sees tomorrow's delivery; nobody rings to ask where the order is.

Delivery note · ships tomorrow

What a B2B portal does

Everything below comes ready. Field names, statuses and reports are adjusted to your business during setup.

Dealer portal

With your brand, on the dealer’s phone and computer.

Dealer-specific prices

Groups, discounts, promotions and currencies.

Stock visibility

Dealers see stock levels before they order.

Accounts and limits

Balance, statements and credit limit checks.

Documents

Invoices, delivery notes and product documents in the portal.

Dealer reports

Sales by dealer, product and period.

Building materials dealer placing an order on his phone in his stockroom, between stacked bags of tile adhesive

08:50 · Dealer's stockroom

Ben counts what is missing in his stockroom and orders on his phone at his own dealer price, with no need to ring a sales rep.

3 linesorder
€2,880total
−18%dealer price

Who is a B2B portal for?

It isn’t for everyone. We also spell out when it won’t fit, so nobody wastes time on a call.

A good fit

Manufacturers and wholesalers with dozens or hundreds of dealers
Companies taking dealer orders by phone and WhatsApp
Businesses managing price lists that vary by dealer

You may not need it

Companies with a few large customers, for whom ordering by email is enough
E-commerce sites selling to consumers; a B2C shop is a better fit

Example setup: a building chemicals maker with 140 dealers

These amounts come from our price list. You can change the number of users and modules in the pricing section to match your team.

Week 1

Discovery

Dealer groups A, B and C, discounts and limit rules are taken from your current price lists.

Weeks 2–3

Setup

310 products and the balances and limits of 140 dealers are imported, and balances are synced with Xero.

Week 4

Trial

The 10 dealers who order most use the portal for a week, and the screens are adjusted from their notes.

Weeks 5–6

Go-live

Every dealer gets login details; orders that still come by phone are entered through the same portal.

Example setupBrightstone Building Chemicals

Building chemicals manufacturing, 140 dealers · 4 sales, 2 accounts, 3 warehouse, 1 manager

Pirdir coreIncluded
B2B portalIncluded
Inventory managementIncluded
Accounts receivable€650
Accounting integration€650
One-off setup€4,200
Monthly · 10 users × €24€240
First-year total€7,080

Amounts in euros, excluding VAT. The final figure is confirmed in writing after discovery.

Slide to see the price

Setup is paid once and includes the core and 2 modules. Usage is billed monthly per user, with a minimum of 5 users. Prices are in euros and exclude VAT; we confirm the final price in writing after discovery.

One-off setup€2,900
Monthly usage€240
First-year total€5,780
Book a call for this plan

Let’s get dealer orders off the phone.

On the call we talk about your price lists and dealer groups. During discovery we show how the dealer portal will look with your products.

B2B portal: common questions

Ask anything not covered here on the call, and we’ll send the answer in writing too.

What is a B2B portal?

A B2B portal is where dealers and business customers order online at their own prices. Orders, stock and account information come together in one place.

Do dealers need a mobile app?

No. The portal runs in the phone’s browser, and once added to the home screen it opens like an app.

Will the balances from my accounting software show in the portal?

Yes, if the accounting integration is set up; balances from software such as Xero, QuickBooks or Sage are synced to the portal.

Can dealer-specific promotions be set up?

Yes. Discounts and promotions can be set by dealer group, product or date.

How is the price worked out?

It’s made up of a one-off setup fee and a monthly usage fee per user. Setup starts at €2,900 and includes the core and two modules; each extra module is €650. Usage is €24 per user per month, with a minimum of 5 users. Prices are in euros and exclude VAT; the final price is confirmed in writing after discovery.

Let’s hear about your business in 20 minutes.

The call is free. By the end you’ll know which modules you need, how long setup will take and what it will cost.

1
We listen to your processWhere customers come from, who finishes the job, where things get stuck.
2
We show you the screenWe walk through the template for your industry, live.
3
We send a written quoteModules, timeline and price, itemised.
Anıl KölmükHatice Kölmük

On the call you’ll speak with Anıl and Hatice. They are also the ones who build your software.

Your setup plan: no modules chosen yet. We can also choose them together on the call.