Custom CRM development: a CRM that fits your process, not the other way round.

Custom CRM development means designing customer relationship management around your own sales and service process. At Pirdir the CRM core is ready, and the stages, fields, automations and reports are set up around your business, with new screens built from scratch where needed.

Who it’s for

Anyone whose sales or service process doesn’t fit an off-the-shelf CRM

Foundation

Pirdir CRM core

Setup

4–8 weeks

Starting price

Setup from €2,900

Last updated: 27 October 2026 · By Anıl Kölmük

Sales manager on the phone with a customer while looking at a laptop in a bright office

Today the information that doesn’t fit your off-the-shelf CRM’s fields sits in a notes box and a spreadsheet. In Pirdir, every field has its own place.

Custom CRM · Deal card
Done

Custom field

Project type, region, dealer

Stage

Discovery → sample → quote

Sick leave

By source, automatic

Cost

Per user, one price

Support

Directly with the founders
ABC1NameQtyNote2Record 124?3record 1#N/A#REF!
Kept_outside_the_CRM.xlsx

This stage doesn’t exist in the CRM!

Sales

I build the report by hand

PDF
CRM_add-on_invoice.pdfemail attachment
on holdSupport line

A deal, with your process

As you scroll, the board moves forward.

An enquiry comes in

It’s recorded with its source and your fields.

Your stages

The board follows your sales steps.

Rules run

Rules for idle deals, approvals and reminders.

Sick leave

The figures you look at appear on their own.

How we work

Before any code is written, we look together at what we’ll build, how long it will take and what it will cost.

20 minutesIntroductory callFree, 20 minutes. We listen to your business and the problem, and if we’re not the right fit, we tell you that too.
10 working daysDiscovery and prototype10 working days, €490. A process map and a clickable prototype. If you go ahead with the project, it’s deducted from the setup.
At the end of discoveryWritten quoteScope, timeline and price, itemised. Who keeps the source code and the data is written down too.
Depends on scopeDevelopmentWe review the screens together at regular intervals, so changes don’t pile up at the end.
1–2 weeksGo-liveData migration, user training and launch. We stay close in the first weeks.
Every monthMaintenance and growthUpdates, backups and support. New needs are added as modules.

What custom CRM development covers

Everything below comes ready. Field names, statuses and reports are adjusted to your business during setup.

Your own stages

Your sales and service steps on the board.

Your own fields

Information specific to your industry in its own field.

Automation rules

Reminders, assignments, approvals and notifications.

Your own reports

The figures management looks at, on one screen.

Integrations

Accounting, WhatsApp, email and web forms.

Portal

A customer or dealer portal, if you want one.

Who is custom CRM development for?

It isn’t for everyone. We also spell out when it won’t fit, so nobody wastes time on a call.

A good fit

Teams using an off-the-shelf CRM and keeping half their data in spreadsheets
Companies with a multi-stage sales process that needs approvals
Anyone who wants to combine CRM with service, stock or dealer processes

You may not need it

Small teams for whom a standard sales pipeline is enough; an off-the-shelf CRM is cheaper
Anyone looking only for email marketing

Let’s draw the CRM around your process.

On the call we map out your sales steps together. At the end of discovery you see a clickable version of the board.

Custom CRM development: common questions

Ask anything not covered here on the call, and we’ll send the answer in writing too.

What’s the difference between a custom CRM and an off-the-shelf CRM?

An off-the-shelf CRM is built around a generic process; a custom CRM is set up around your own stages, fields and reports. Because the core is ready at Pirdir, you avoid the cost of having a CRM written from scratch.

How do we move over from our current CRM?

Customers, contacts, deals and notes are taken over by export, and field mapping is done during discovery.

Can we change stages or fields later?

Yes. Small changes are included in the monthly fee; larger changes are quoted separately.

How many users is it suitable for?

There’s no technical limit on users; the fee is per user per month.

How much does custom software development cost?

It depends on the scope, so a fixed list price wouldn’t be honest. Discovery and prototype cost €490 and take 10 working days, and at the end you get an itemised written quote. If your needs can be met with the Pirdir core, setup starts at €2,900 and takes noticeably less time than software built from scratch.

Let’s hear about your business in 20 minutes.

The call is free. By the end you’ll know which route the project should take, how long it will take and how discovery will go.

1
We listen to your processWhere customers come from, who finishes the job, where things get stuck.
2
We show you the screenWe walk through the template for your industry, live.
3
We send a written quoteModules, timeline and price, itemised.
Anıl KölmükHatice Kölmük

On the call you’ll speak with Anıl and Hatice. They are also the ones who build your software.

Your setup plan: no modules chosen yet. We can also choose them together on the call.